Little Dot Marketing

About me

Hello! I’m Hannah E. P. Potter, an empathetic and detail-savvy marketing professional and founder of Little Dot Marketing.
I deliver authentic marketing by bringing together diverse voices to explore practical and meaningful work-life balance opportunities.
I do this through internal communications, both digital and traditional marketing, and data asset management.

I am passionate about quality data, effective and sustainable work-life balance and internal collaboration because I have seen that where managers and staff are valued, they stay.
I envision a future where planning events, supporting colleagues’ backgrounds and their lives makes for a stress-free work environment.
Marketing, Sales, and Internal Communications are a trifecta and foundational to any business venture:
Without effective marketing, no one knows anything about you or your product.
Without profitable sales, no one becomes a fan of your services or products, and no one earns an income.
And without clear internal communications, staff are clueless and may be disillusioned about the company, become bored and disengaged and seek new opportunities elsewhere.

What sectors does Little Dot Support?

Throughout my career, I have worked within several regulated sectors that have reported to the IFA, Data Protection Act, GDPR compliance, EUGDPR compliance, registered with government bodies such as CHAS, and recognisable bodies such as Investors in People. I have a clear understanding of the importance of storing information correctly.

What does Little Dot Marketing do?

My mission is to support HR and marketing teams with reliable data about colleagues and prospects to create events people want to attend. I specialise in copywriting, event planning, CRM and data asset management  enabling others to develop and hone their skills to improve staff job satisfaction, to increase company growth and public perception. 
I do this through Through clear analysis of the data held to establish staff and customer segmentation, I guide and empower my audience to reallocate funds from lost causes to give space to allow colleagues to build better working relationships.

My 4 packages offer support in different problem areas. I’ve created them based on what I’ve seen being blockers in my previous roles.

Data Whisperer (CRM, and data analytics)	I will support you through evaluating the data you have and how you use it.
Copy Companion (copywriting)	By working with you to learn your tone of voice, I can support you with writing content for your articles, blog, social media, and your website. I can help it to be more search engine optimised (SEO) as well.
Central Support (Internal communications):	I can help you plan your internal calendar, planning events such as the organisation’s birthday and key local, national, and international events, as well as create a structure on what information to relay to your personnel, staff, and volunteers at key moments in the year.
Email Engagement Engine (outbound digital marketing, reports)	By reviewing your past year’s of emails, I can help you to evaluate your most v least engaged audiences, identify how to segment data more, and work alongside you to create an email engagement campaign.
Connect the Dots (Bespoke full package)	Pick what you need from the above and we’ll work out a bespoke offering tailored to your needs

Data Whisperer (CRM support, and data analytics): (MOVE THIS TO PACKAGES PAGE

I will support you through evaluating the data you have and how you use it.
I can help you to set up your Google Analytics (note: you will need to make sure you have a cookie tracker enabled to make sure you’re compliantly gathering this info from your site visitors), and help you see which pages of your website are performing well, and which need support or potentially a complete re-write.
I can help you evaluate the data you hold in your Customer Relationship Management (CRM) database – or support you with however you’re storing your details to make it more streamlined and easier to file. I have worked with companies that have only had spreadsheets so don’t worry if you don’t have a fancy CRM system (like Zoho, Microsoft Dynamics 365, MailChimp, or something else), I will do my best to help you to create new and more efficient ways to work as best as possible.

Who does Little Dot Marketing work with?

I have worked with a range of decision makers and influencing parties across primarily B2B sector but also B2C.
Some of their common goals were to improve staff morale, reduce spending on data procurement, and to reduce staff turnover.